Planning for the year ahead is never an easy task. Some companies do act unethical in their advertising, for example I have seen some ads on the internet especially where companies would advertise a product and make it very appealing to the consumer then at the very bottom is tiny fonts the word ‘restrictions apply’ they would hide the link that takes you to where the restrictions are listed.
A good example would be Ben’s Chili Bowl located in Washington DC. It is an eatery that has been in business for decades and the fact that it had kept so many loyal customers is because they have offered consistent service and great food over the years and people who used to go there to eat as kids still go there as adults.
Bottom line to this long winded explanation is this: making THE RIGHT TYPE OF CALL THE RIGHT WAY in conjunction with modern technology and other marketing tools can make a huge difference in your business. We as people like consistency and if a marketer provides consistent service in addition to great products and price then we will keep on going back for years.
This has also allowed the company to maintain an above average price for their products compared with their competitors with the knowledge that consumers would pay that higher price. These brands can mean several aspects of the company combined to form a perception in the consumer’s mind such as products, services, information and experiences.
Maslow’s Marketing Filter
Throughout history, chocolate has been marketed differently to different consumer types. Other tactics that companies use to shape consumers needs and wants is to use celebrities or other famous people to sell their products. Marketers and salespeople work together to determine what consumers need and how to deliver it. Sales and marketing should motivate, inspire and feed one other.
Companies also take advantage of world events or changes in the economy to come out with new products. Unfortunately, most people settle on mostly one phone-based marketing activity – cold calling. I’d like to present to you a way to use Maslow’s needs pyramid so that you can get inside the consumer’s mind and develop an understanding of what’s truly motivating them as they consider purchasing your product or service.
It is important to note here that the retention function of a marketing department doesn’t really overlap the retention efforts of a sales team. Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions.
Marketing With A Telephone
One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. It is not a marketing employee’s responsibility to follow up with a salesperson’s existing customer once the lead has been handed off, nor is it their responsibility to convert a lead to a sale, “close the deal,” or make sure the client remains a client for many years.
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