Management Systems

Business Development
Business development requires a multi-disciplinary approach and there is no ‘one size fits all’ strategy. Managing a business development team member is similar to a sales team member in many respects. Hiring a business development person is different than finding a sales person for your team. Overall, boutique consulting firms focus on a limited scope of industries, and resolve business issues quicker than large management consulting firms that require more time for a specific project.

In many cases this role is a liaison between sales, marketing, procurement, and management. It might be hard to decide if and when to use various business development services. For example, life science and other firms with R&D cycles require more time in an incubation program service companies.

An effective business development approach is to encompass several major steps in the evaluating process including: your identification of the opportunity; what are your committed resources; the actual development of your business proposal; market evaluation; competition; and your time restraints.

Fast growth can cripple a small business if there isn’t enough cash flow to fulfill on the sales. Marketing involves all activities such as planning and strategy, marketing research, pricing, advertising, branding, communication, customer service and other important functions, that finally make selling possible.

Business Analyst

Business Development
So many professional service firms we meet bemoan the track record of most of their folk in developing new work and new clients in attractive niches. Business development involves all tasks and processes concerning both the analytical preparation, monitoring and support of growth opportunities. You will be left with a balance – i.e. “20{8810006a5594dd854d135cf851cc6fa2a1c4b10b045aa3f4728e7fef270785ae} of my business next year will come from new opportunities” – therefore you can then begin to allocate your selling time accordingly.

Lastly, the value of business development services is discussed from the perspective of small and medium sized enterprises (SMEs). A company spends varying amounts of time in an incubation program depending the type of business and the entrepreneur’s level of business expertise.

Ironically, it’s the most expensive option, with ‘front of the line’ service and unlimited consulting with partners in the firm that sells the most. Moreover, the job of a business developer is highly cross functional, as it requires collaboration with various internal and partner-company teams such as sales, engineering, and marketing to ensure that a deal is consummated.

Marketing Jobs

Starting a new business is far more than simply hanging a sign out and waiting for customers to pour through the door and I’m sure anyone willing to invest in a new venture is well aware of this fact. There are resilient businesses that do survive this phase and go on to succeed on a new lease of life. The case for increased focus on the integration of digital marketing with core business development planning must be highlighted. Market research is an important part of business planning.

Many separate workgroups or business units support the BD process, from corporate management to the operations staff to production personnel and administrative staff inside the company, … Read More...